About us

Founded in 2019, softandwet is a small Italian independent underwear brand and Alice's personal project, born from an ongoing journey through self discovery and building self confidence.

« softandwet finds comfort in simplicity while being luscious and desirable. It’s a caress to the female body and it embraces its delicate yet conscious femininity. Our purpose is not to compromise either our tender or seductive side, while wearing something that has never felt so comfortable. I wish to us all to find freedom in our bodies and in any way we choose to celebrate them. »


Thank you for being here and for supporting a young woman’s self expression. Love from Italy, — Alice



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